THE ALL NEW NISSAN SENTRA
Agency: TBWA\CHIAT\DAY NY
Auto reveals are popularly known for pulling a shiny sheet off a brand-new car. This wasn’t going to fly with the reinvented 2020 Nissan Sentra.
Users tap through Instagram Stories at an incredible pace - often a split second per frame. So we hacked this tendency by creating the first ever Instagram Story auto reveal - using the ‘taps’ to put our audience in control as they ultimately uncover the new Sentra themselves.
Also seen in the NFL Super Bowl….in Canada.